For agencies
Datarithms gives agencies a dated record of every budget change they made for a client and what happened next, measured in the client's paying customers rather than in platform conversions.
Why do clients doubt platform reports?
Clients compare your report with their bank account. Platform conversions are counted by each platform's own rules and often add up to more customers than the client has. A report in paying customers, with unmatched customers shown openly, is one the client can check against their own payments.
What does the monthly review look like?
| Date | Change | Paying customers, 28 days before | Paying customers, 28 days after |
|---|---|---|---|
| 2 Oct | Cut Lookalike, sign-ups by 20% | 48 | Not shown yet |
| 11 Sep | Moved $600 to Search, brand terms | 24 | 31 |
A change is measured again 28 days after it was made; until then the result is not shown.
Each change carries the date, who approved it, the numbers that justified it, and the paying customers in the 28 days before and after. Results that are not in yet say so.
Who approves changes in client accounts?
The person who owns the decision: you or your client, as you agree between you. Datarithms proposes; nothing changes in an ad account without approval.
Related pages
- How to run a weekly ad budget reviewA 30-minute weekly routine: read the table, decide changes, re-check after 28 days.
- Why platform conversions add up to more customers than you haveWhy Google, Meta, TikTok and LinkedIn together report more customers than you have.
- For software and service companiesFor software and service companies that advertise for sign-ups and get paid weeks later: see which campaigns end in paying customers.
- Questions and answersStraight answers about Datarithms: is it finished, what access it needs, whether it changes your ads, what it costs, and how the numbers are made.
Want your own table?
Tell us which ad platforms you use and roughly what you spend. We reply by email within two working days.
Early access: we prepare your weekly table with you from your own exports while the direct connections are built.