Ad platforms
Each ad platform reports conversions by its own rules. These pages explain what each one reports, how that differs from a paying customer, and which export file we need from it today.
Four platforms
- Google Ads and paying customersSearch and Performance Max conversions vs paying customers, and the export we need.
- Meta Ads and paying customersFacebook and Instagram results, view-through counts, and the export we need.
- TikTok Ads and paying customersTikTok conversions, view-through windows, in-app browsing, and the export we need.
- LinkedIn Ads and paying customersLinkedIn leads and conversions, lead forms, long sales cycles, and the export we need.